On Inc. is a young Swiss sports company based in Zurich, Switzerland. On has just been selected as the overall winner of the renowned ISPO BrandNew Award 2010, chosen from more than 300 international sports start-ups. On was founded by three friends and athletes, among them Olivier Bernhard (3-times world champion and 6-times Ironman winner) who has tested and optimized the On CloudTec™ technology over the last 5 years.
