Coming Summer 2022, the Cloudneo is a revolutionary running shoe. It’s fully recyclable. It’s high-performance meets sustainability. It’s the first product in our unique Cyclon subscription service. It’s the shoe you will never own.

In nature, all things come to an end. But nothing goes to waste. That's why we created Cyclon a circular subscription service for fully recyclable running shoes like the Cloudneo. Discover how it works today.

Once upon a time, athletes were breaking records in leather shoes with hard soles. Then plastics emerged and changed the game. Now the game needs to change again. We take a look at the history of the running shoe, where we’re at today, and what’s on the horizon.

Sustainable and high-performing, On’s Cyclon is all about helping the running industry clean up for the environment. Here are On Co-Founder Caspar Coppetti’s thoughts on being recognized for sustainability achievements.

Our products are built to keep people moving outdoors. That's why we're lifting the veil on how we work to protect the planet. 

Exclusively for our early Cyclon subscribers, a personal thank you from our Co-Founder, Caspar Coppetti.

It’s time to rethink how we consume and own products. Today, most products are designed within a linear lifecycle. That means one straight line to the trash. Make-Use-Dispose. When apparel and footwear have a predetermined destiny to become waste, that results in harmful effects on our planet. But we think there’s a better way. It’s called circularity. Let us explain…

It’s on track to become one of the world’s highest-performing running shoes ever. It’s 100% recyclable. It’s the shoe you will never own.

Got a question about the shoe you’ll never own? You’ve come to the right place.