Engage Your Instincts
For many, off-road racing is an instinctive endeavour. A way of disconnecting from life’s trials and tribulations, a way of connecting with nature and the outside environment.
The focus required on technical trails means runners can become almost meditative, focusing purely on their run and the obstacles that lie ahead of them.
Some even find a new perspective; a new way of running and embracing the elements.
The Cloudventure Peak
The next-gen ultralight trail racing shoe featuring Missiongrip™ for aggressive traction on tough inclines and CloudTec® for clever downhill cushioning over long distances. Power up. Power down. Power On.
To salute this state of mind, and the launch our new trail-racing shoe, we wanted to capture the Swiss Alps like never before.
So, we enlisted the help of ScanLAB Projects who, in their own words, are “a pioneering creative practice exploring the world through precise, beautiful digital replicas of buildings, landscapes, objects and events.”
They specialize in using 3D scanners to create unique works of art using intricate scans of areas to create sketch-like digital images.
We feel that the results speak for themselves, and you can see the new video above. Or discover exactly how we made it by watching the behind the scenes video below.