The stories behind the shoes
Engineered to be among the lightest fully cushioned running shoes in the world, the Cloud became a fan favorite right out of the blocks. First launched in 2014, it became an instant On icon. The Cloud then rose to greater prominence in 2016 as Swiss triathlon star Nicola Spirig wore the shoe to take silver at the Rio Olympic Games. The current, enhanced version of the original Cloud design was launched in November 2018. It remains the best-selling On ever.
The Cloud Terry
Unveiled in March 2019, the Cloud Terry marks the return of a design that launched the experimental Cloud Edge series in April 2018. Featuring new materials, it pushed the unmistakable design of the Cloud to new levels of comfort and style. The Cloud Edge created a sensation – in more ways than one. The original Cloud might be the best-selling On shoe, but that first Cloud Edge, with its high comfort, urban-inspired soft-touch materials, remains the fastest-selling On ever made. The Cloud Terry sees this in-demand design return - in the original Silver shade alongside all-new colorways.
The Cloud is engineered for maximum performance with minimum weight. The mesh upper ticks both boxes for breathability and comfort. The V-molded heel gently hugs your foot, for a close fit that doesn’t over-compress. For many, the Cloud’s most-loved feature is the speed-lacing system. This enables an easy slip-on with no laces to tie, yet still offers a snug hold on the run or on all-day adventures.