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The fastest-selling On ever: the Cloud Edge Moon

There’s a new favorite in town. The Cloud Edge Moon is officially the fastest selling On ever. Just 999 pairs of the ultra-limited sneaker dropped on 20 July. 15 minutes after launch, 50% of them were gone.

 

Sold out stores. Queues. Ebay resales. The Cloud Edge Moon certainly made an impact upon landing. Selling out in record time, it’s now the fastest selling On ever.

Celebrating the 50th anniversary of the moon landing, the first On collector’s edition is a contemporary take on the vintage boot worn by Neil Armstrong and Buzz Aldrin as they took those historic first steps.

 

  

Customizable velcro straps, mirroring those of lunar footwear, feature a unique product number and space for those lucky enough to secure a pair to personalize their shoes. 

    

 

Metallic gold detailing wraps the tongue like the insulating foil on a lunar lander and golden speed-laces, eyelets and heel loops to complete the unmistakable, striking look. 

 

 

The smooth, clean upper pays homage to the Apollo 11 spacesuit. Made from engineered mesh in the forefoot and synthetic suede to the rear for an out of this world feel.

 

 

Embossed details elevate the no-sew toe cap design, and a specially-designed sockliner features a unique print of Earth's only natural satellite. 

 

 

The Cloud Edge Moon dropped as part of our experimental Cloud Edge series - which is inspired by visionaries who refuse to accept the status quo - just like the Apollo 11 team. 

Unique fabrics, innovative designs and championing creativity in the everyday; the Cloud Edge series is for pioneers who leave limits behind. 

 

 

 

Didn't get yours? 

  

If you missed out this time, don’t worry. We’re only just getting started. Great things are on the way. 

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