Engineered to Win
The Swiss-engineered mesh upper is primed for race pace. Lightweight, breathable, and flexible, it’s designed to feel more like you’re wearing a sock than a high-performance running shoe. The major upper update comes in the micro-engineering of the contoured mesh itself. A new pattern optimizes air flow throughout the entire shoe so that your foot doesn’t overheat.
Complementing the upper are taped reinforcements that support tired feet. To kickstart the challenge of finding the optimal position for these reinforcements, our team took a CloudTec™ outsole and, using strips of tape, stuck it to On Co-founder Olivier Bernhard’s foot and had him go for a run. Different? Yes. Successful? Yes.
“We put the tape where we thought it was most needed and most effective,” explains Ilmarin Heitz, our Head of Footwear and Innovation.
“We approached it from a biomechanical point of view as, obviously, we use a lot less tape for the actual shoe than we did for this experiment. But the idea, in terms of where it feels most comfortable to have taped reinforcements when you run, was derived from this process.
We wanted runners to feel the least amount of pressure and benefit from the maximum amount of support or comfort.
“And tape helped this. But, of course, we did a lot of testing afterwards to confirm the most effective way of using tape to support the foot.”