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The Cloudnova: How do I get On’s new limited-edition sneaker?


Unlimited style and comfort, limited availability – the Cloudnova dropped on April 30 to an out-of-this-world response. 


A new breed of shoe, it’s a hybrid of elite-level running tech and the effortlessly stylish stylings of an all-day sneaker style. The result? A sneaker with new levels of comfort and performance. 


The first batch of Cloudnova colors sold out in three hours, so getting your hands on a pair isn’t all that easy. Here are some tips on how you can get yours.



Before the drop …

1. Sign up for our newsletter (and follow us on Instagram and Facebook) to make sure you see, hear or read about all of our new products. 

2. Stay tuned for any updates and as soon as the shoe is announced head to the product on our website. 


After the drop … 

1. Select your size and preferred colorway (if applicable) then sign up for the draw/drawings on our website

2. Hit Refresh on your email inbox regularly so you don’t miss any news.


Missed the drop?

1. Check if any retailers near you are stocking the shoe





Q: Why did you release the Cloudnova through a draw/drawing?

A: This is a special product, a new breed of shoe. So we wanted to give you a new and exciting experience – but also one that makes it fair. By using a draw mechanism, everything is automated and winners are selected randomly. This means everybody has an equal chance of getting our ultra-limited new sneaker. 


Q: Why did I lose the first time? 

A: See above. Everybody had a fair chance of getting the ultra-limited Cloudnova. That’s why we created the draw experience. But don’t worry, we will have more colors coming in the future. And you will have another shot at getting your pair. We promise!


Q: What are my chances of winning?

A: Well, that would be telling. It depends on how many people enter the draw… What we can tell you is that for the first colorway drop, more than 10,000 people signed up in advance. 


Q: When, if ever, will the Cloudnova be available again?

A: We don’t want to give too much away, but we can tell you the next drop is very soon. Follow us on Instagram and sign up to our newsletter so you don’t miss out.  


Q: Why was entering the draw/drawing possible only with a credit card? Will it be possible to order with an invoice in the future?

A: We tested other payment options and found credit card to be the securest and safest option for users. We’re always happy to look at new ways of doing things and we’ll let you know if another payment option becomes available in future. 


Tech Profile: The Cloudnova
Swiss-engineered details make the difference. Discover more about the technology behind the Cloudnova.

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