On was inspired by the Swiss Alps. Born from a love of nature. We want to help people get out, whatever the weather, and see more of the world around them. Reducing our environmental impact is at the heart of our mission – but we have a lot to learn. Our products now include more recycled materials, and we have even created our first fully recyclable shoe, Cyclon. While we know these steps are important we have many more ahead of us.
Young people are raising their voices to create change and challenge the systems that have chipped away at our natural resources. You’ll have seen them on the news, Instagram, even out in nature pushing the communities around them to live better. We reached out to some of these inspiring people to pass the mic and ask what motivates their work, how people can join their mission, and what the future holds for Mother Nature.
Introducing Laurent and Active Giving
When Laurent started running, it was his way to explore local art-filled streets in the cities he visited. In 2017, a friend encouraged him to join a Berlin running group, and he was hooked on the energy that running together created. While Laurent had only been running for a few years, it didn’t take long for him to realize the opportunities that hid within this incredible endorphin release and the community that loves it so much.
“I have always been in love with the outdoors, traveling and discovering new places. But until a few years back, I wasn’t really aware of my personal impact on the planet.” From this moment of self-awareness, an urgency grew in Laurent. He had an idea – Active Giving. An idea where all the physical activity you do transforms into environmental action. “Nature, outdoors, forests and trees are such a crucial part of the sport of running. From the air we breathe, to the trail we run on. Preserving our nature is such an important part of our role as humans and in my opinion to our role as runners.”
From his experience with running in mind, Laurent had already seen the positive effect running for a cause had on people. Taking this inspiration he wanted to do more than just create one-off moments to access this feeling. Active Giving is designed to put this purpose into every step, every day. Each kilometer tracked is converted into planting trees with reforestation partners – it couldn’t be simpler. “2020 has proven us that despite a challenging socio-economical context due to COVID-19, the will of individuals to do good prevails. In the future, I think more brands and customers shall join forces and aim for collective action.”
“With close to 200,000 trees planted in the second half of 2020, we aim for 1,000,000 trees in 2021!” Find out how you can join the On team in our mission to plant 5000 trees with Active Giving.