“Just how sustainable is this running shoe, exactly?” It’s a good question and one we’re excited to share the answer to. We’re all about data-driven research when it comes to sustainability, so we’ve been calculating.
To go about measuring the environmental footprint of the Cyclon running shoe, we conducted a Life Cycle Assessment (LCA) comparing it to the average On shoe. An LCA looks at everything from how the material is sewn, to water usage in production, to the trip made by our customers to make an in-store purchase. We broke down every inch of what it takes to engineer the average On shoe and all the processes associated with it.
But wait, this shoe hasn’t launched yet let alone begun its lifecycle. The final numbers are preliminary since the design is still being finalized but using the current model, we made it our mission to collect the most realistic and accurate data possible, following both the International Organization for Standardization (ISO) and the – arguably stricter – standards of our Head of Sustainability, Viviane…
Here’s how it measured up
1. From production to first recycling, the Cyclon running shoe produces 50% less CO2
2. It takes a lot of energy to power those factories – but with Cyclon, we reduce energy consumption by 70%
3. The Cyclon running shoe also produces 90% less waste in total, and zero waste once it’s in your hands
So, how is it possible?
We turn the typical linear lifecycle of a product into a continuous loop. Instead of your shoes ending up as waste, we take them back and recycle 100% of the materials. Each loop means another pair of shoes we don’t need to make from scratch, and another pair spared from landfill.
Reduce, reduce, reduce.
The Cyclon running shoe is engineered from just two materials, both of which come from the same family – that’s the trick to make it possible to recycle all of it together. It’s more than 50% bio-based (no fossil fuel derived plastics in this upper!) and it’s 100% au naturale. No dye. No bleaches. No need for harmful coloring process.
By using modern (and very clever) technologies, we remove the need to use harmful chemicals and gases in the production stage. The entire Cyclon running shoe has just 6 components from one material family (a typical running shoe has more than 50 components from around 40). This means a simpler, less demanding engineering process.
These calculations are accurate to date but we’re still making final tweaks and minor changes to get this piece of the future ready for launch. So these statistics might change slightly – but we’ll keep you in the loop.
Learn more about Cyclon’s mindset, materials and manufacturing by checking out the links below.
Mindset: What is Circularity?
Manufacturing: The groundbreaking technology behind the shoe
Click the “Cyclon” tag at the bottom of this page to see even more articles and get ready to get to know the future.