And a long-awaited dream will come true for us too, as the Swiss Olympic Team represents Switzerland in On’s first Olympic collection. Designed with athletes. For athletes. And all of Switzerland.
“Even though it seems obvious for a Swiss brand to work with the Swiss Olympic Team, it’s anything but ordinary. So, we were all the more pleased when this dream came true.” – Thilo Brunner, Head of Design at On
Fun comes from function
When we design high-performance sports products at On, function is always our top priority. Constant consultation with our athletes means we - just like them - are always improving so we can support them as much as possible. This was our mission when we designed the Swiss Olympic Team Collection.
For us, function is closely followed in terms of importance by fun, attention to detail, passion for high-end materials, and the development of unique production processes. When you wear On, you should be able to perform well, feel good, and look good. This increases confidence - and confidence is key for all athletes.
At home on the road
Japan’s summer climate played the biggest role in developing this collection. When our athletes are on the go on the subway or the bus, air conditioning means cold temperatures. Outside, high temperatures and high humidity await. That’s why we adapted the materials and adopted a very airy cut. This means that the collection rises to the challenges of both extremes, and Swiss athletes can feel at home - even when they’re far away in Japan.