The On story

On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.


The story starts in Switzerland 

From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the nine years since, On has been embraced into the hearts, and onto the feet, of more than seven million runners in over 50 countries. And there's no sign of slowing down...


Caspar Coppetti, Olivier Bernhard, and David Allemann


Three friends, one mission

It’s not just a love of running that brought former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti together. They were dedicated to developing a revolutionary idea. This is their story.


After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so, he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe. In the years that followed, the perfect symbiosis of running experience and engineering expertise allowed that first radical idea to be refined.


Dozens of prototypes were developed, but the basic concept — cushioned landing, firm take-off — remained paramount throughout. It was this unique running sensation that convinced Caspar Coppetti and David Allemann to come aboard too. Together with Bernhard, they formally established the On in Zürich in January 2010. Their mission to develop a product range fully engineered in Switzerland using the latest technology picked up pace.


Just a month later, in February, the prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport. Test runners were enthusiastic and spoke of running on clouds. In July 2010, the first running stores had On shoes on their shelves.



Nine years later, you can buy On running shoes at over 6500 premium retail stores in over 50 countries. In addition to its European headquarters in Zurich, On has now opened offices in the USA, Japan, Australia, and Brazil. On products are winning international design and technology awards. And there's no finish line in sight.  







A revolution begins

David Allemann, Olivier Bernhard, and Caspar Coppetti design the first On and create a company that aims to make running even more fun.




Studies confirm effectiveness of On technology

The Swiss Federal Institute of Technology (ETH) in Zurich publishes a study demonstrating that test runners wearing On run at significantly lower pulse rates and lower blood lactate levels.


The Cloudracer launches

On releases the Cloudracer competition shoe.




Featured in the Wall Street Journal

The Wall Street Journal describes On as a revolutionary running shoe. 




The Leadership Team grows

Martin Hoffmann and Marc Maurer join the On team as CFO and COO, respectively.



North America HQ opens

On adds to its Zurich HQ by opening a US head office in Portland, Oregon.



Nicola Spirig runs on clouds

Switzerland's Olympic champion triathlete Nicola Spirig switches to On and uses the Swiss-engineered cushioning technology to change things up, moving to track and field athletics with more intensive running sessions. 


On athlete Frederik Van Lierde takes Ironman title

The Belgian Frederik Van Lierde wins the Ironman World Championships in Kona, Hawaii, wearing the new Cloudracer 2014.





The Cloud launches

With the On Cloud, On launches the world’s lightest fully cushioned running shoe.




Ranked high by Runner's World

Runner’s World magazine ranks On as one of the 20 most important running shoes in the USA, Great Britain and Germany.



A second ISPO Gold Award

The On Cloud wins the ISPO Gold Award for the Best Performance Shoe 2015/16.


Asia HQ opens

On opens an office in Japan, further expanding its global footprint.



Cloudflyer & Cloudsurfer launch

On presents the all-new Cloudflyer that offers stabilty, yet remains light and agile. At the same time, the new Cloudsurfer hits the shelves. Its open Cloud construction unleashes even more speed.




Crowned with success

After winning Oscars for Birdman and Gravity, Mexican Emmanuel Chivo Lubezki earns his third consecutive Academy Award for best camera for his work in The Revenant. At the Oscar photoshoot for Variety he wears his preferred shoe: The On Cloud.


Cloudventure launch

On expands its range of running shoes and launches the Cloudventure family. The Cloudventure is a lightweight trail running shoe, built to excel in demanding outdoor conditions. The soft landing of the CloudTec® cushioning lets runners own the downhill. 




Performance Running Gear launch

Six years after starting up, On introduces its own Performance Running Gear range, engineered to make running feel effortless.



Nicola Spirig on the Olympic podium again

Four years after winning gold at the 2012 London Olympic Games, Nicola Spirig wins silver in the women’s triathlon at Rio 2016.




The Cloudflow launches

On presents the Cloudflow. A record-breaking 18 Clouds propel precisely where you need it. Ready, set, flow.




On's footprint continues to grow

On kicks off the year with 3,000 shops in over 50 countries carrying On shoes, while three million happy runners showcase the shoes on their feet.



On makes 2017 the Year of Speed

Two new race shoes are launched with the Cloudflash (ISPO Product of the Year) and the Cloudrush underlining On's performance core.




#WeAreAllOne: On sponsors Refugee Team at the World Championships

A specially assembled refugee team competes at the World Athletics Championships in London, UK, wearing On Performance Running Gear designed specifically to help them shine on the world stage. 




New Cloud and Cloud X launch

The next generation of an favorite is born with the new and improved Cloud, plus the launch of the all-new performance Cloud X for runners that remix their workouts. 




The journey continues

On continues to grow and so does our team of bright minds who think fast and think different. Think you could keep up? Then put your application on the start line. Visit our Careerspage to see current opportunities. 


Zürich & International Team
USA & Japan Team