For us, the mountains are a source of energy, ideas and innovation. They have the power to invigorate and provide fresh perspective. In fact, the first ever On business plan was put together by our three co-founders while hiking in Engadin. You might say that if it wasn’t for these mountains, On wouldn’t exist. Literally, they are our source.
Since then, they have continued to play a pivotal role in our development; shaping our technology, our products and our ethos. And why not? Overcoming mountains demands serious research, planning, perseverance and commitment. You have to do things right; there are no shortcuts. We are proud to champion the same approach with our innovations.