When the Cloud, On’s iconic all day shoe, gets a suffix starting with “Edge” it always means one thing: that the design team in Zurich were invited to push the boundaries of this established silhouette. This has brought multiple interpretations, from new materials and textures to an evolution of the shoe’s original shape.
The next shoe in this experimental series is the Cloud Hi Edge. As the name suggests, this takes the profile of the cloud higher than ever before, creating a new mid-top profile. It’s a new breed of shoe, but stays true to On’s athletic spirit, according to Thilo Alex Brunner, Head of Design at On:
“Running is in the DNA of On, and it will be forever,” Thilo explained.
“Our athletes have worn our shoes pre- and post-race for a long time, but what I like most as a designer, is that we now see people giving new life to On shoes by combining them very consciously with all kinds of outfits. This is what has inspired us to design the Cloud Hi Edge.”