In many ways the story of the Cloudsurfer is the story of On. If you’ve stepped into an On shoe, you know that running on clouds is a ride that’s unique. Soft landings followed by explosive take-offs. And the Cloudsurfer is the shoe that started it all.
Back in 2010, former world duathlon champion and multiple Ironman triathlon winner Olivier Bernhard was seeking a new running sensation. He wanted the best of all worlds – reduced impact on striking the ground, but a hard, speedy push off for kicking past that final competitor at the finish line.
From garden shed to global
Unable to find a shoe that delivered the ride he wanted, Olivier began building his own. He partnered up with a like-minded Swiss engineer, cut up pieces of a garden hose and glued them onto a traditional racing flat. He didn’t know it then, but the first prototype Cloudsurfer was born.
Olivier was convinced that this was how running should feel. Those that tried it agreed. The shoe soon evolved from a simple homemade construction to a Swiss-engineered performance model. The Cloudsurfer had arrived, and so had On.
“The Cloudsurfer is what initially put us on that map,” says Olivier, now On Co-Founder and Head of R&D. “People thought it was gimmicky at first, but soon realized it was a truly unique technology and sensation – something the running industry was missing."
"Eight years later, the shoe still sells and people all around the world write to us saying how much they love it.”
The signature ride re-engineered
Eight years of constant development have seen a four-iteration evolution of the Cloudsurfer. Each time, improvements have been built on the same central principles. It’s always been a neutral shoe with a special sensation. The Cloudsurfer is known for a playful ride when running on the road – high comfort and high speed. With a focus on the heel-to-forefoot transition, it actively encourages you to accelerate.
While the shoe has seen step-by-step modifications, the latest iteration marks a step change. In the all-new Cloudsurfer, the characteristics that make the shoe unique have been amped up for the ultimate ride.