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From the Swiss Alps to Tokyo Streets

G-Ken from Atmos in Tokyo on why he believes the Cloud Hi Edge is changing the sneaker game.

The team from Tokyo’s renowned sneaker retailer Atmos have already spoken up about their favorite On silhouettes, but the Cloud Hi Edge is the model they’ve been waiting for. 

The first colorways launched at the brand’s Atmos Con sneaker convention in October 2019, with subsequent drops following in 2020. And it’s a shoe series G-Ken, manager of the atmos BLUE store in Omotesando, Tokyo, was looking forward to. 

“On has taken things to the next level with this new silhouette,” G-Ken said. "To think that these shoes have come from the Swiss mountains to the streets of Tokyo is so cool.”

“I believe the brand [On] has the potential to redefine the current understanding of what a sneaker is and how it performs. If you are into sneakers, you will really love these.” 

The Cloud Hi Edge
The shoe taking materials and design to the edge. Inspired by the Swiss Alps. At home on the streets of Tokyo. Now in new colors.
See the shoe

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