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Meet THE ROGER

Swiss engineering meets the Swiss maestro. Introducing the technical tennis-inspired sneaker created with Roger Federer.

 

When Roger Federer joined the On team last year, he revealed he was already working on new products. Now, the first result is here. THE ROGER Centre Court 0-Series is the tennis-inspired all-day sneaker Swiss-engineered with the Swiss maestro.

 

This first On innovation co-created with Roger arrives with an ultra-limited 0-Series pre-release. Launched on July 6, 2020 – 17 years to the day since Roger won his first Wimbledon title – each pair of THE ROGER Centre Court 0-Series is individually numbered.

Photography by Juergen Teller

 

Born from a shared passion for the point where performance and style intersect, THE ROGER Centre Court is a highly technical take on the classic tennis sneaker. It combines a timeless aesthetic with the lightweight comfort of CloudTec® and the agile performance of a hidden Speedboard® for effortless all-day wear.

 

“The minimalist design and easy comfort of On’s shoes had me hooked years ago,” Roger said.

 

I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day.”

 

For non-stop comfort THE ROGER Centre Court also features an ultra-soft sock-construction that delivers distraction free comfort. While traditional tennis sneakers are built with vulcanized outsole manufacturing from the past, THE ROGER is powered by an advanced lightweight foam.

 

 

“I love working with the On team, using my knowledge of performance footwear and personal interest in fashion to contribute to product development.” Roger said.

 

“I’m proud to be a part of the creation of THE ROGER, which is the most comfortable tennis-inspired sneaker you will ever wear.”

 

Conscious Design

Both On and Roger have their home and heart in the Swiss mountains. “We love to explore and aspire to protect the incredible natural beauty that surrounds us, hence this new generation of tennis-inspired sneakers has been created with sustainability in mind.” said On Co-Founder David Allemann.

 

THE ROGER is crafted using vegan leather and has been designed for lightness to reduce material consumption. Vegan leather has approximately 30% of the footprint of animal leather. The upper features recycled materials too, with the mesh around the collar, the lining and the laces are all made from 100% recycled polyester. The result is a tennis-inspired sneaker with a significantly reduced environmental footprint.

 

 

THE ROGER Centre Court 0-Series is being unveiled by Roger on July 6 during an interactive live broadcast. Powered by an exclusive partnership with Google, the ‘Roger Live’ event will be streamed live at theroger.com. The schedule for the event mirrors how Roger’s first Wimbledon win played out on the same date in 2003. This means Roger Live is made up of three action-packed ‘sets’ featuring special guests and two tense ‘tiebreaks’ where fans can play virtual tennis against the King of Centre Court.

 

As it’s ultra-limited, THE ROGER Centre Court 0-Series is released through a draw at on-running.com/therogeron July 6. It’s also available in-store exclusively at Dover Street Market locations around the world. 

 

THE ROGER Centre Court 0-Series
The first product co-created by On and Roger.