We aim to create the best running shoes. To do this, we have a team of dedicated engineers, developers, and designers working behind the scenes. Researching, planning, testing, and prototyping.
But this is just part of the process. Central to our development as a performance shoe and apparel company, is the feedback we get from our team of test runners. And we are lucky enough to count some of the world’s best athletes among them.
“The great thing with On is that they always ask you for feedback. I think it’s very important, but many brands don't do it that often,” says triathlon legend Javi Gómez Noya.
“Obviously, we’re not engineers so we don't develop the shoes. We explain how we feel when running in the shoes, what we think or what we would like to be changed about specific parts. Whether it's the fit, the sole, the responsiveness of the shoes, it could be anything. We are constantly giving feedback to the guys and they work around that.”