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Behind the Design: The Cloudnova

On’s Head of Design, Thilo Alex Brunner, explains the concept behind our new ultra-limited edition sneaker, the Cloudnova. Find out what makes it an On like no other.


All those shoes with a performance look but nothing to back it up? We say it’s time to hit refresh.


Meet the Cloudnova. A hybrid of different worlds, it’s performance born, design bred. An ultra-limited everyday shoe with of out-of-this world performance. This is the sneaker reloaded. 


Watch the video above to find out how our Head of Design, Thilo Alex Brunner, and his team crafted our new ultra-limited edition sneaker.


How can we bring everything we’ve learned about running and technology into a sneaker?

                                                                                                       Thilo Alex Brunner


The Cloudnova is made for casual and spontaneous adventure, and with the same Swiss-engineering that makes our products so functional and comfortable.


Get a closer look at the technology behind it in the article below. 


Tech Profile: The Cloudnova
Swiss-engineered details make the difference. Discover more about the technology behind the Cloudnova.

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