After a very successful outing in New York, we decided to take the Out of the Box Challenge to China for the Shanghai Marathon.
Just like last time, runners were challenged to swap their usual pair of running shoes for our latest and greatest, the second-generation of the record-breaking Cloudflow. On race day.
For the uninitiated, this goes against conventional wisdom when it comes to running 26.2 miles or 42.195 kilometers.
Coaches almost always recommend using a pair of shoes you know you’ll be comfortable in.
But, that’s exactly the point. We’re so sure of our newest product that we know it will serve runners well. Straight out of the box. Even if they’ve never worn it before.
Find out how they got on in the video above, or check out the Out of the Box Challenge in New York.