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The Shanghai Swap: China goes in for the Out of the Box Challenge

Never run a marathon in new shoes, right? Wrong. The Out of the Box Challenge hits one of China’s biggest marathons as we challenge runners to swap their regular shoes for our latest and greatest, the all-new Cloudflow. On race day.

        

After a very successful outing in New York, we decided to take the Out of the Box Challenge to China for the Shanghai Marathon. 

 

Just like last time, runners were challenged to swap their usual pair of running shoes for our latest and greatest, the second-generation of the record-breaking Cloudflow. On race day. 

       

The New Cloudflow
Light, breathable, and flexible. The Cloudflow's Swiss-engineered mesh upper is designed to feel more like you're wearing a sock than an elite level running shoe. Redefine comfort. Straight out of the box.
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For the uninitiated, this goes against conventional wisdom when it comes to running 26.2 miles or 42.195 kilometers. 

 

Coaches almost always recommend using a pair of shoes you know you’ll be comfortable in. 

 

But, that’s exactly the point. We’re so sure of our newest product that we know it will serve runners well. Straight out of the box. Even if they’ve never worn it before. 

 

Find out how they got on in the video above, or check out the Out of the Box Challenge in New York.  

          

Marathon Crashers: The Out of the Box Challenge Hits New York
We challenged runners from all over the globe to run one of the world’s most iconic marathons wearing the new Cloudflow — straight out of the box. How did they get on? Find out…
Watch the Video

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