As they were for Irene, the Alps have been pivotal in making us who we are today.
We go there for inspiration, for fun, to test products and to bring us closer together. They shape our technology, our products and our ethos.
In an intimate interview, shot in and around the Alps where she grew up, Irene discusses her own back to the source story and her relationship with the Engadin/Bergell area.
Watch the video to hear her story or discover the Back to the Source story below.
Back to the Source: The On Mountain Hut
On was born in the Swiss Alps. This summer, we are going back. Back to some of the most beautiful, challenging and rewarding natural landscapes on this planet. Back to the source.