The On apparel design team worked to explore the intersection between technically adept gear and cutting-edge style. They were driven by the belief that merging sport-inspired kinetics with sportsluxe aesthetics would deliver bold, unexpected looks to an audience ready for something new.
Blending codes and blurring boundaries, the capsule invites urban culture and athleisure attitude into interaction. Merging engineering and aesthetics, architecture and artistry, our designers experimented, tested, and refined to create an impressive conceptual harmony.
Innovation meets experimentation
Our designers knew On’s expertise could bring a whole new perspective to the lifestyle and fashion worlds. Fusing best-in-class functionality, premium fabrics, and ultramodern sportsluxe elegance, the collection serves notice: On has upped its game, and is ready to push fashion into whole new territories.
“The collection merges the world of tennis with the On apparel DNA, characterized by an architectural design language, high-performance elements and technical workmanship. This capsule pushes On to new levels, and we’re excited to show people where we’re going in the near future.” says Thilo Alex Brunner, Head of Design . “We wanted to push the limits of what premium fabrics and materials could achieve and by adding considered details like reflective trims, bonded seams and innovative cuts, we elevated these pieces to a truly unique place.” he adds