In joining On as an entrepreneur, Roger becomes a close partner to our founders and the On team. He will use his unique experience to help take our product development, marketing and fan experiences to new levels. Roger will also play a role in developing the athlete spirit that’s at the core of our high-performing culture.
So how did this relationship come about? Unlike traditional partnerships between a brand and an athlete, it didn’t start with the typical talk about sponsorship.
When we spotted Roger wearing On shoes around the world, we just got in touch. Turns out, he has been an On fan for a while. Switzerland is relatively small and it wasn’t long before Roger was catching up with our senior leadership team over dinner.