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Roger Federer and On

Meet our best-known team member. Roger Federer joined On not because of any sponsorship, but because of entrepreneurship. He’s here to help us shape the future of sports.


When he joined On as an entrepreneur, Roger became a close partner to our founders and the On team. He is using his unique experience to help take our product development, marketing and fan experiences to new levels. Roger also plays a role in developing the athlete spirit that’s at the core of our high-performing culture.


So how did this relationship come about? Unlike traditional partnerships between a brand and an athlete, it didn’t start with the typical talk about sponsorship. 


When we spotted Roger wearing On shoes around the world, we just got in touch. Turns out, he has been an On fan for a while. Switzerland is relatively small and it wasn’t long before Roger was catching up with our senior leadership team over dinner. 



But this partnership is about much more than Swiss roots. As a friendship developed, it became clear he is a natural leader and entrepreneur off the court as well. We value the same things and share a passion for innovation and design.


On is attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan. Roger brings unique insight as one of the most influential and admired athletes at the top of world sport. Together, we are looking to create unique products and experiences for On fans around the world. 


Introducing THE ROGER Pro. The first-ever On performance tennis shoe.
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On July 6, 2020 – 17 years to the day since Roger’s first Wimbledon title – the man himself revealed the results of his first project in the On Lab: THE ROGER Centre Court 0-Series. To check out the the reveal, and all the highlights from Roger Live, visit Or discover the details behind THE ROGER, the tennis-inspired sneaker taken to new levels of performance and comfort with Swiss engineering. 


THE ROGER Centre Court
The tennis-inspired sneaker with CloudTec® comfort. Developed with Roger Federer.
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The Champion's Choice
A record-breaker for the record-breaker. Roger wears the second-generation Cloudflow in Rust | Limelight.
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Watch the video above to see how Roger handled his first On assignment, escaping New York traffic with a run on clouds. You can also read more about Roger’s role at On in The New York Times.


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