Born in the Swiss Alps, On is at home in the mountains. So when it came to evolving the Cloudventure trail shoe collection, Swiss-engineered technology became the enabler for realizing how we wanted mountain running to feel. To unlock new experiences. To let runners reach places others couldn’t. The first-iteration set the standard by taking running on clouds off road. Now, the next-generation takes the performance level even higher. More attitude, more altitude. Then back down again. In fact, it’s on the downhill where the new Cloudventure really comes alive. That’s the result of Missiongrip™, the latest On innovation.
The brief for developing the outsole for the new Cloudventure was clear, but would require complex innovation to address: Create the ultimate outsole for running off road. The core of the challenge lay at the heart of the trail’s ability to thrill like no other running surface – terrain that’s impossible to predict.