Discover On's market novelty at the OutDoor
The new trail shoe by On with Mission Grip: Whatever your mission
The OutDoor Messe Friedrichshafen is the leading fair in terms of outdoor, trail running and adventure. As a Swiss running shoe brand, we love running in the mountains and will attend as an exhibitor for the second time - and introduce brand new products for the first time!
On's Cloudventure line brings together what's important in trail running. At the OutDoor we offer you the chance to get to know tomorrow's On-shoes - and to test them directly on the running test course in the courtyard (Freigelände Ost).
On Sunday afternoon, 17.06., The big Run & Trail Party with soccer world cup live broadcast (Germany vs. Mexico) by On and RUNNER'S WORLD will take place. In addition to the football game on the big screen, we offer a delicious barbecue and a place to network and celebrate.
Save the Date: Sunday, 17 June 2018 from 16:30 in the courtyard (Freigelände Ost) in front of the On-stand (B4-200).
Your free OutDoor Card
The On-Highlights during the OutDoor
A 100-m-long On-course in the courtyard (Freigelände Ost) is available to you during the entire exhibition time. Try different new models on different terrain!
For enthusiastic Trailfans: Every day you can win a complete package for 2 people for the On Venture Days 2018 - the alpine trail running deluxe weekend in Reit im Winkl!
Monday, June 18th
11am: Lecture by On-Founder David Allemann as part of the RUNNER'S WORLD Run & Trail Summit 2018 in Raum Schweiz - Foyer West: "From niche to the world market: Three brands tell their story - and how it became a success. What can dealers learn from this? "
3pm: Elevator Pitch: Product presentation of the new Cloudventure in 180 seconds
4pm: Panel discussion on the Running Center stage: "Why is running so sexy these days?" Come hear David Allemann speak amongst experts in the field about running’s new image
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The Messe Friedrichshafen is located against the impressive backdrop of the Alps and Lake Constance. It constitutes a combination of professionalism and authenticity that is without comparison for the OutDoor. A programme with countless highlights accompanies big business in the trade-fair halls.